Tropicana Premium Drinks

CASE STUDY

Client

Tropicana Premium Drinks

Theme

Position Tropicana Premium Drinks as the go-to choice for at-home cocktail mixology #MixedWithTrop

Timing

October 31 – November 23, 2016

Goals

Increase sales and drive organic conversation of Tropicana Premium Drinks during the holiday season

KPIs

Product awareness, social engagements and impressions

Megan Media Strategy

Enlist content creators to develop tasty cocktail recipes featuring Tropicana Premium Drinks

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SocialMoms editorial integration and social posts further raises awareness for Tropicana Premium Drinks

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performers

Zipporah Sandler

Champagne Living

49K

facebook Engagements with Megan Media Athena Prime

Key Takeaway

Her average post receives 2 engagements

Shareen Medina

Pearls and Paris

7.3K

Instagram Engagements with Megan Media Athena Prime

Key Takeaway

Her average post receives 900 engagements

Campaign Results Summary

65 BLOG POSTS
260 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
EDITORIAL INTEGRATION
ATHENA SOCIAL DISTRIBUTION

113K

total Engagements

67.1M

impressions

Engagement Demographics

%

Female, Age 24-34

%

Female, Age 35-44

Social Engagement Breakdown

59.8K

facebook Engagements with Megan Media Athena Prime

31.2k

instagram engagements with Megan Media Athena Prime

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Tropicana

LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.

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