Tropicana Premium Drinks
CASE STUDY
Client
Tropicana Premium Drinks
Theme
Position Tropicana Premium Drinks as the go-to choice for at-home cocktail mixology #MixedWithTrop
Timing
October 31 – November 23, 2016
Goals
Increase sales and drive organic conversation of Tropicana Premium Drinks during the holiday season
KPIs
Product awareness, social engagements and impressions
Megan Media Strategy
Enlist content creators to develop tasty cocktail recipes featuring Tropicana Premium Drinks
SocialMoms editorial integration and social posts further raises awareness for Tropicana Premium Drinks
Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)
Top Performers
Zipporah Sandler
Champagne Living
49K
facebook Engagements with Megan Media Athena Prime
Key Takeaway
Her average post receives 2 engagements
Shareen Medina
Pearls and Paris
7.3K
Instagram Engagements with Megan Media Athena Prime
Key Takeaway
Her average post receives 900 engagements
Campaign Results Summary
65 BLOG POSTS
260 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
EDITORIAL INTEGRATION
ATHENA SOCIAL DISTRIBUTION
113K
total Engagements
67.1M
impressions
Engagement Demographics
%
Female, Age 24-34
%
Female, Age 35-44
Social Engagement Breakdown
59.8K
facebook Engagements with Megan Media Athena Prime
31.2k
instagram engagements with Megan Media Athena Prime
Future Recommendations
Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Tropicana
LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.
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