Tropicana Premium Drinks

CASE STUDY (Nov-Dec 2017)

Client

Tropicana Premium Drinks

Theme

Position Tropicana Premium Drinks as the go-to choice for at-home cocktail mixology #MixedWithTrop

Timing

November 15 – December 15, 2017

Goals

Increase sales and drive organic conversation of Tropicana Premium Drinks

KPIs

Product awareness, social engagements and impressions

Megan Media Strategy

Enlist content creators to produce high-quality custom videos featuring tasty cocktail recipes featuring Tropicana Premium Drinks

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SocialMoms amplification of social content further raises awareness for Tropicana Premium Drinks

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performers

Josh Johnson

the Kentucky gent

46K

instagram Engagements with Megan Media Athena Prime

Key Takeaway

average video post receives 1100 engagements

seri kertzner

little miss party planner

7.6K

Instagram Engagements with Megan Media Athena Prime

Key Takeaway

average video post receives 1500 engagements

Campaign Results Summary

5 CUSTOM VIDEOS
10 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
ATHENA SOCIAL DISTRIBUTION

126K

total Engagements

4.4M

impressions

Engagement Demographics

%

Adults, Age 18-34 * Targeted for 21+

%

Female Viewers

Social Engagement Breakdown

67K

facebook Engagements with Megan Media Athena Prime

59k

instagram engagements with Megan Media Athena Prime

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Tropicana

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