The Emoji Movie

CASE STUDY

Client

Sony Home Entertainment

Theme

Reignite the interest of audiences who saw the theatrical release and engage new audiences to drive sales

Timing

October 10 – October 29, 2017

Goals

Raise awareness and drive purchase intent for the DVD/EST of The Emoji Movie

KPIs

DVD/EST awareness and sales, social engagements and impressions

Megan Media Strategy

Enlist content creators to produce custom videos highlighting their favorite Emoji characters through tasty recipes, fun DIY projects and more that inspire the ultimate Emoji family movie night

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SocialMoms social posts further raises awareness for the Emoji Movie

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performers

stephanie keeping

spaceships and laserbeams

30.1K

Facebook Engagements

Key Takeaway

Her average post receives 200 engagements

janie fielder

she just glows

9.3K

Instagram Engagements

Key Takeaway

Her average post receives 150 engagements

Campaign Results Summary

10 CUSTOM VIDEOS
30 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
ATHENA SOCIAL DISTRIBUTION

100K

total Engagements

5.9M

impressions

Engagement Demographics

%

Adults, Age 25-34

%

Adults, Age 35-44

Social Engagement Breakdown

83.7K

facebook Engagements

16.7k

instagram engagements

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Sony Home Entertainment

LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.

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