SundanceTV

CASE STUDY

Client

SundanceTV

Theme

SundanceTV comes back to Park City, Utah for the annual Sundance Film Festival #SundanceTVHQ

Timing

January 22 – January 28, 2018

Goals

Raise awareness for SundanceTV headquarters at the Sundance Film Festival and spark overall interest for SundanceTV

KPIs

Awareness for SundanceTV and social engagements

Megan Media Strategy

Enlist one ambassador to attend the Sundance Film Festival and produce high-quality custom video and static content highlighting SundanceTV headquarters

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SocialMoms amplification of social content further raises awareness for SundanceTV

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performing post

Courtney Halverson

pretty little fawn

11.6K

facebook and instagram Engagements with Megan Media Athena Prime

Campaign Results Summary

1 CREATOR
VIDEO AND STATIC IMAGES
338K INSTAGRAM STORY VIEWS
7 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
ATHENA SOCIAL DISTRIBUTION

62.9K

total Engagements

Engagement Demographics

%

Adults, Age 18-24

%

Adults, Age 25-34

Social Engagement Breakdown

36.6K

facebook Engagements with Megan Media Athena Prime

26.3k

instagram engagements with Megan Media Athena Prime

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for SundanceTV

LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.

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