Subway

CASE STUDY

HIGHLIGHT

1.5M SOCIAL ENGAGEMENTS DELIVERED

Client

Subway

Timing

Spring & Fall

Goals

Subway’s franchisees want to raise awareness for new product launches, limited-time offerings, and charity initiatives in fifty four individual markets across Canada and the United States.

KPIs

Increase social engagement, awareness, and excitement among adults 18-49 in local markets for new Subway initiatives and launches.

Megan Media Strategy

Partner with one to five local or regional influencers in each market – 104 influencers in total across 50 different markets. Influencers visit local Subway restaurants to capture custom, high-resolution images and video content in-store and out-of-store featuring Subway sandwiches, drinks, chips, and cookies. Using our proprietary platform, the content is dynamically distributed across extended audiences within the target demo, optimizing to find the audiences most likely to engage with the content.

main highlights

in-view impressions

21.5M

total social engagements delivered

1.5M

targeted markets in u.s. & canada

50

influencers activated

104

likes and reactions

1M

Top Performing facebook Posts

dine & fash 

3.6K

link clicks

4.3%

click-through rate

sylvie in the sky 

29.5K

:10 video views

86.6%

engagement rate 

Top Performing instagram Posts

dine & fash 

40.4K

engagements

13.9%

engagement rate

jenna rose colored glasses 

10.1K

engagements

13.1%

engagement rate 

LET US SHOW YOU WHAT WE CAN DO FOR YOU

4 + 14 =

INFLUENCERS

To join our network and learn more click here

BRANDS

To work with us or learn more contact us at:
support@meganmedia.com
+1 (415) 728-9100