Smurfs: The Lost Village

CASE STUDY

Client

Sony Home Entertainment

Theme

Reignite the interest of audiences who saw the theatrical release and engage new audiences to drive sales

Timing

June 20 – July 17, 2017

Goals

Raise awareness and drive purchase intent for the DVD/EST of Smurfs: The Lost Village

KPIs

DVD/EST awareness and sales, social engagements and impressions

Megan Media Strategy

Enlist content creators to produce custom videos hosting the ultimate summer movie night featuring Smurfs themed DIY projects, snacks and more!

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SocialMoms social posts further raises awareness for Smurfs

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performers

COURTNEY LOPEZ

COURTNEY’S SWEETS

23.9K

facebook Engagements with Megan Media Athena Prime

Key Takeaway

Her average post receives
50 engagements

LEESHA RITCHIE

XSPARKAGE

12.1K

Instagram Engagements with Megan Media Athena Prime

Key Takeaway

Her average post receives
1.5K engagements

Campaign Results Summary

20 CUSTOM VIDEOS
40 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
ATHENA SOCIAL DISTRIBUTION

94.9K

total Engagements

7.1M

impressions

$.25

cpe

Engagement Demographics

%

Female, Age 24-34

%

Female, Age 35-44

Social Engagement Breakdown

64.4K

facebook Engagements with Megan Media Athena Prime

30.5k

instagram engagements with Megan Media Athena Prime

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Sony Home Entertainment

LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.

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