Leading Prescription Strength Skin Care Brand

CASE STUDY

HIGHLIGHT

12.1% INSTAGRAM ENGAGEMENT RATE

Client

Leading Prescription Strength Skin Care Brand

Goals

To raise awareness of their new initiative around diversity and inclusion called SkinClusion with brand ambassador Priyanka Chopra. They developed this initiative to elevate the global dialogue about diversity and making conscious choices to see the beauty in all of our differences and to drive sales of their products through a link to a Sephora landing page.

KPIs

Increase social engagement and excitement among women 35-64 who are interested in beauty and skincare.

Megan Media Strategy

Partner with five beauty influencers who reach and engage the target audience. These influencers create custom image content featuring their favorite Obagi skincare solution from the Obagi Medical & Clinical Collection and highlighting the SkinClusion initiative celebrating diversity and inclusion. Using our proprietary platform, the content is dynamically distributed across extended audiences within the target demo optimizing to find the audiences most likely to engage with the content.

main highlights

total engagements delivered

92.6K

% of goal

106%

facebook post engagement rate (vs. 3% industry avg)

4.3%

instagram post engagement rate (vs. 3% industry avg)

12.1%

Top Performing facebook Posts

the it mom 

1.3K

fb engagements

Busy wife busy life 

3.1K

fb engagements

7.3%

engagement rate 

Top Performing instagram Posts

sherita janielle 

13.5K

ig engagements

15.7%

engagement rate

melanee 

16K

ig engagements

15.3%

engagement rate 

lillian babaian 

32.8K

ig engagements

17.3%

engagement rate 

LET US SHOW YOU WHAT WE CAN DO FOR YOU

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INFLUENCERS

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BRANDS

To work with us or learn more contact us at:
support@meganmedia.com
+1 (415) 728-9100