Schwarzkopf Gliss

CASE STUDY

Client

Schwarzkopf Gliss

Theme

Creators find beauty in their imperfections and share what beauty means to them

Timing

March 20 – May 20, 2017

Goals

Raise awareness and drive engagement/conversation around Gliss beauty Stories

KPIs

Social engagements and conversion to sales

Megan Media Strategy

Enlist content creators to produce custom videos sharing what beauty means to them, while encouraging their audience to do the same

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SocialMoms social posts and editorial integrations further raises awareness for Gliss

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performers

IJEOMA KOLA

KLASSY KINKS

 

90K

Facebook Engagements with Megan Media Athena Prime

 

Key Takeaway

Her average post receives
1K engagements

JESSICA FAY

LIPSTICK, HEELS, AND A BABY

 

28.6K

Instagram Engagements with Megan Media Athena Prime

 

Key Takeaway

Her average post receives
1.5K engagements

Campaign Results Summary

20 CUSTOM VIDEOS
40 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
EDITORIAL INTEGRATION
ATHENA SOCIAL DISTRIBUTION

1.1M

total Engagements

34.3M

impressions

Engagement Demographics

%

Female, Age 24-34

%

Female, Age 35-44

Social Engagement Breakdown

943K

facebook Engagements with Megan Media Athena Prime

163k

instagram engagements with Megan Media Athena Prime

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Schwarzkopf Gliss

LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.

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