Nature’s Variety Instinct

CASE STUDY

HIGHLIGHTS

ENGAGEMENT RATE
15.3% on Instagram – 9 times higher than industry standard at 1.73%.

CTR
5.5% on video overall – 6 times higher than the industry standard at .90%.

TOTAL REACH
15.4M targeted impressions overall, exceeding campaign goal by 106%

Client

Nature’s Variety Instinct

Theme

Start the conversation around the benefits of Instinct raw pet food

Timing

April – June, 2018

Goals

Drive awareness and inspire purchase intent amongst pet owners

KPIs

Product awareness, impressions, social engagements and link clicks

Megan Media Strategy

Enlist content creators to produce high-quality custom video and static content highlighting Nature’s Variety Instinct as the best raw food for dogs and cats

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SocialMoms amplification of social content and editorial integration further raises awareness for Instinct

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers

Top Performers

Kaily Sieck

Hey Kaily Mae

25.6K

INSTAGRAM ENGAGEMENTS WITH ATHENA AI

Veena Crownholm

Veena Crownholm

20.5K

FACEBOOK ENGAGEMENTS WITH ATHENA AI

Campaign Results Summary

23 STATIC CREATORS

12 VIDEO CREATORS

70 SOCIAL POSTS

SOCIALMOMS AMPLIFICATION AND EDITORIAL INTEGRATION

ATHENA TARGETED SOCIAL DISTRIBUTION

453K

TOTAL ENGAGEMENTS

15.4m

IMPRESSIONS

reach highlights:

75.5K

LINK CLICKS VIA FB

208.9k

INSTAGRAM REACTIONS

social reach breakdown:

13.8m

FACEBOOK IMPRESSIONS

1.6m

INSTAGRAM IMPRESSIONS

megan media over delivered by:

106%

LET US SHOW YOU WHAT WE CAN DO FOR YOU

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