Global Professional Nail Polish Brand

CASE STUDY

HIGHLIGHT

17.2% INSTAGRAM ENGAGEMENT RATE

Client

Leading Prescription Strength Skin Care Brand

Goals

OPI has partnered with Disney’s The Nutcracker and the Four Realms movie for a special holiday partnership introducing 12 new colors and 3 glitter shades. The goal of the campaign is to raise awareness of the new holiday collection and become the #1 beauty gift this season.

KPIs

Increase awareness and social engagement around the new OPI Holiday collection among women 18-34 who are fashion conscious, busy and professional.

Megan Media Strategy

Enlisted five beauty influencers to share how the OPI Nutcracker and the Four Realms holiday collection is a perfect holiday gift. From stocking stuffers to last minute gift ideas, the influencers create custom image content and post to Facebook and Instagram encouraging audiences to check out the new collection. The content is dynamically distributed across extended audiences within the target demo optimizing to find the audiences most likely to engage with the content.

main highlights

total engagements delivered

115.2K

% of goal

137%

facebook post engagement rate (vs. 3% industry avg)

7.3%

facebook post click-through rate (vs. 1% industry avg)

6.6%

instagram post engagement rate (vs. 3% industry avg)

17.2%

Top Performing facebook Posts

next with nita 

10.3K

engagements

9.1%

click-through rate

cryskay 

17.8K

engagements

18.9%

engagement rate 

Top Performing instagram Posts

next with nita 

24.8K

engagements

20.4%

engagement rate

cryskay 

23.2K

engagements

18.2%

engagement rate 

melanee 

17.2K

engagements

19.2%

engagement rate 

LET US SHOW YOU WHAT WE CAN DO FOR YOU

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INFLUENCERS

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