Mama Lucia

CASE STUDY

Client

Mama Lucia Meatballs

Theme

Creators bring their families together with easy to make recipes featuring Mama Lucia Gluten Free Meatballs #LoveYourMama

Timing

September 18 – November 18, 2017

Goals

Raise awareness and inspire purchase intent of Mama Lucia Gluten Free Meatballs

KPIs

Product awareness and social engagements

Megan Media Strategy

Enlist content creators to produce high-quality custom videos and/or static content sharing delicious family-friendly recipes featuring Mama Lucia Meatballs

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SocialMoms editorial integration and amplification of social content further raises awareness for Mama Lucia Meatballs

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Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performers

Laura Franklin

Food Family Fun

34K

facebook Engagements with Megan Media Athena Prime

Key Takeaway

average video post receives 700 engagements

Jessica Montanez

The Latina Homemaker

6.5K

Instagram Engagements with Megan Media Athena Prime

Key Takeaway

average video post receives 150 engagements

Campaign Results Summary

10 CREATORS
VIDEO AND STATIC IMAGES
40 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
EDITORIAL INTEGRATION
ATHENA SOCIAL DISTRIBUTION

431K

total Engagements

1.9M

impressions

Engagement Demographics

%

Adults, Age 25-34

%

Female Viewers

Social Engagement Breakdown

359.8K

facebook Engagements with Megan Media Athena Prime

71.5k

instagram engagements with Megan Media Athena Prime

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Mama Lucia Meatballs

LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.

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