Leading National
Beauty Retailer

CASE STUDY

HIGHLIGHTS

ENGAGEMENT RATE
17.7% on the top performing Instagram post exceeding industry standard engagement rate by 1000%

CTR
3.8% on the top performing Facebook post, exceeding industry standard CTR by 420% in only two weeks

Client

Leading National Beauty Retailer

Timing

April, 2019

Goals

Raise awareness and drive link clicks for the beauty retailer

KPIs

Awareness/store recognition, social engagements, impressions, and link clicks

Megan Media Strategy

Enlist influencers to produce custom static content for Facebook and Instagram raising awareness for the beauty retailer

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5 influencers, 10 social posts

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Athena dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers

Top Performing Facebook Posts

Vanessa Berlin

19.1K

Link clicks

1.2K

likes + reactions

648

comments

89

SHARES

3.8%

CLICK-THROUGH RATE

Alwayz Fashionably Late

3.3K

Link clicks

550

likes + reactions

132

COMMENTS

76

SHARES

1.8%

CLICK-THROUGH RATE

Top Performing instagram Posts

Alwayz fashionably late

28.1K

total engagements

207

LINK CLICKS

17.7%

engagement RATE

Vanessa berlin

26.6K

total engagements

353

LINK CLICKS

14.4%

engagement  RATE

jess lizama

23.6K

total engagements

152

LINK CLICKS

16.6%

enagement RATE

Campaign Results Summary

TOTAL ENGAGEMENTS

166K

MEGAN MEDIA OVER DELIVERED ON CAMPAIGN GOALS BY

119%

engagement rate

TOP PERFORMING INSTAGRAM POST

17.7%

MEGAN MEDIA ENGAGEMENT RATE EXCEEDS INDUSTRY STANDARD BY

1000%

CLICK-THROUGH rate

TOP PERFORMING FACEBOOK  POST

3.8%

MEGAN MEDIA CLICK- THROUGH  RATE EXCEEDS INDUSTRY STANDARD BY

420%

LET US SHOW YOU WHAT WE CAN DO FOR YOU

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INFLUENCERS

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