Florastor Probiotics

CASE STUDY

Client

Florastor Probiotics

Theme

Inspire audiences to Be Biotic in their daily lives with the help of Florastor Probiotics

Timing

September – October, 2017

Goals

Raise awareness and drive purchase intent for Florastor Probiotics

KPIs

Awareness/product recognition, sales, social engagements and impressions

Megan Media Strategy

Enlist content creators to produce custom videos and static content sharing how they incorporate Florastor Probiotics into their daily lives

k

SocialMoms social posts further raises awareness for Florastor

g

Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)ers (Avg. Engagement Rate = 30%+)

Top Performers

crystal escobar

Wannabe Balance Mom

168K

Facebook Engagements with Megan Media Athena Prime

Key Takeaway

Her average video post receives 600 engagements

Ashlee Nichols

Little Lovelies

28.6K

Instagram Engagements with Megan Media Athena Prime

Key Takeaway

Her average static post receives 200 engagements

Campaign Results Summary

17 CUSTOM VIDEOS
3 FACEBOOK LIVE
5 STATIC IMAGES
62 SOCIAL POSTS
SOCIALMOMS AMPLIFICATION
ATHENA SOCIAL DISTRIBUTION

38m

Targeted audience of fans and friends of fans who follow selected influencers who fit Florastor customer profile

5m

Branded content impressions delivered to this segment – campaign was optimized for engagements

821k

Targeted consumer brand engagements on social (clicks, comments, shares, reactions and extended video views)

%

Female audience, with highest engagement by W25-34 (40%). 65% married, 66% college educated.

%

Positive sentiment in social reactions and comments on branded content for Florastor

2.9m

Engaged prospects for retargeting on social now in Florastor Facebook Ad account (direct engagers and lookalikes)

$0.10

Cost per engaged prospect; grew prospect file AND acquired branded content for roughly $.05 per new prospective Florastor customer

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Florastor

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