Florastor Probiotics

CASE STUDY

HIGHLIGHTS

ENGAGEMENT RATE
Overall 13.7% and 86% on the top performing Facebook post

CTR
5.1% on the top performing Facebook post

TOTAL REACH
2.6 million targeted, in-view impressions of custom branded content on Facebook and Instagram — 110% over the campaign goal

Client

Florastor Probiotics

Theme

Combat the dreaded flu + cold season with the help of Florastor Probiotics

Timing

February, 2019

Goals

Raise awareness and drive purchase intent for Florastor Probiotics

KPIs

Awareness/product recognition, social engagements, impressions, and link clicks

Megan Media Strategy

Enlist influencers to produce custom videos and static content sharing how they incorporate Florastor Probiotics into their winter routines to keep their immune systems healthy and strong

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SocialMoms social posts further raises awareness for Florastor
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Athena dynamically promotes the diverse campaign content across extended influencer audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers

Top Performers

Katie Martinson

Katie Martinson

1K

INSTAGRAM ENGAGEMENTS WITH ATHENA AI

Key Takeaway

Her average video post receives 600 engagements

Sapana Chandra

Real + Vibrant

2.4K

FACEBOOK ENGAGEMENTS WITH ATHENA AI

Key Takeaway

Her average static post receives 200 engagements

Campaign Results Summary

5 STATIC INFLUENCERS

2 VIDEO INFLUENCERS

16 SOCIAL POSTS

SOCIALMOMS AMPLIFICATION

ATHENA TARGETED SOCIAL DISTRIBUTION

370K

TOTAL ENGAGEMENTS

2.6m

IN-VIEW IMPRESSIONS

megan media over delivered on campaign goals by:

142%

TOTAL ENGAGEMENTS

110%

IN-VIEW IMPRESSIONS

LET US SHOW YOU WHAT WE CAN DO FOR YOU

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INFLUENCERS

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