Fifty Shades Darker

CASE STUDY

Client

Universal

Theme

Reignite interest for Fifty Shades Darker BD release & inspire purchase intent

Timing

May 4 – May 14, 2017

Goals

Raise awareness and drive purchase intent for Fifty Shades Darker BD

KPIs

Product awareness, social engagements and impressions

Megan Media Strategy

Enlist content creators to socially share brand’s content across Facebook and Instagram

k

SocialMoms editorial integration and social posts further raises awareness for Fifty Shades Darker home release

g

Megan Media Athena Prime dynamically promotes the diverse campaign content across extended creator audiences within the target audiences and demos – testing, learning and optimizing to define multiple segments of engagers (Avg. Engagement Rate = 30%+)

Top Performers

deanna underwood

honey & lime

20K

Facebook Engagements with Megan Media Athena Prime

Key Takeaway

Her average video post receives 700 engagements

jamie lee

the denver housewife

2.5K

Instagram Engagements with Megan Media Athena Prime

Key Takeaway

Her average video post receives 100 engagements

Campaign Results Summary

20 CREATORS
78 SOCIAL SHARES
SOCIALMOMS AMPLIFICATION
EDITORIAL INTEGRATION
ATHENA SOCIAL DISTRIBUTION

258K

total Engagements

14M

impressions

Engagement Demographics

%

Female, Age 25-34

%

Female, Age 35-44

Social Engagement Breakdown

119K

facebook Engagements with Megan Media Athena Prime

33.7k

instagram engagements with Megan Media Athena Prime

Future Recommendations

Utilizing content and audience insights gathered from Athena Prime, Megan Media will refine further content development and distribution for Universal

LET US SHOW YOU WHAT ATHENA CAN DO FOR YOU.

CALL

We get it – sometimes a 5 minute phone call is better than waiting for an email.

+1 (415) 728-9100

VISIT OUR OFFICE

People person?
No problem, you’re always welcome.
475 Sansome St. Suite #730, San Francisco, CA, 94111.

GET DIRECTIONS

CONTACT FORM

11 + 11 =