Leading National CPG Brand

CASE STUDY

HIGHLIGHTS

ENGAGEMENT RATE

14.7% average engagement rate on Instagram compared to the industry average of 3%

Client

Leading National CPG Brand

Timing

Back to School Season 2019

Goals

Raise Awareness of National Leading Brand and their partnership with Sam’s Club for the Feeding Reading Program

KPIs

Awareness, social engagements and clicks to a landing page

Megan Media Strategy

A leading national brand asked Megan Media to have influencers create custom image content highlighting its partnership with Sam’s Club to raise awareness for the national Feeding Reading Program. Sam’s Club will donate a book to a school in need for every product purchased.

Megan Media enlisted ten influencers who reached and engaged the client’s target audience. These influencers created custom image content and posted to their Facebook and Instagram audience. Then, Athena AI dynamically distributed that content across extended audiences within the target demos – testing, learning and optimizing to define multiple segments of people who will most likely engage with the content.

main highlights

total engagements

199.7K

of goal

114%

reactions

184.8K

clicks to landing page

13.9K

comments

677

shares

388

in-view impressions

4.5M

Campaign engagement rate

4.4%

instagram highlights

TOTAL ENGAGEMENTS

170.1k

LIKES + REACTIONS

168.3K

CLICKS TO LANDING PAGE

1.7K

SHARES

122

COMMENTS

569

ENGAGEMENT RATE (optimized ads)

14.7%

Top Performing instagram awareness Posts
Optimized for in-post engagements: Likes, reactions, comments, and shares

The Crunchy Mommy 

34.9K

Likes + reactions

14

Comments + shares

295

link clicks

15.6%

Engagement rate

With Love Tere 

30.5K

likes + reactions

3

comments + shares

270

link clicks

14.2%

engagement rate

 

Top Performing instagram traffic Posts
Optimized for site traffic: link clicks to landing page

Mama challenge 

304

link clicks

0.2%

click-through rate

 

The it mom 

308

link clicks

0.3%

click-through rate

 

facebook highlights

TOTAL ENGAGEMENTS

29k

LIKES + REACTIONS

16.5K

CLICKS TO LANDING PAGE

12.1K

SHARES

266

COMMENTS

108

ENGAGEMENT RATE (awareness-optimized posts)

14.7%

CLICK-THROUGH RATE (traffic-optimized posts)

0.5%

Top Performing facebook awareness Posts
Optimized for in-post engagements: Likes, reactions, comments, and shares

The Crunchy Mommy 

9K

Likes + reactions

121

Comments + shares

10

link clicks

6.2%

Engagement rate

ale and Tere 

3.9K

likes + reactions

49

comments + shares

2

link clicks

2.5%

engagement rate

 

Top Performing facebook traffic Posts
Optimized for site traffic: link clicks to landing page

Ale and tere 

2.9K

link clicks

0.6%

click-through rate

 

The ashmores 

1.6K

link clicks

0.4%

click-through rate

 

LET US SHOW YOU WHAT WE CAN DO FOR YOU

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INFLUENCERS

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support@meganmedia.com
+1 (415) 728-9100