Campbell’s

CASE STUDY

HIGHLIGHT

14.2% INSTAGRAM ENGAGEMENT RATE

Client

Campbell’s

Timing

Winter 2020

Goals

Campbell’s partnered with Hallmark and tasked us to design a campaign that would help them own the winter season among Millenials.

Megan Media Strategy

Our solution was to turn a regular night in into “Joy Night In” that celebrates delicious, guilt-free an fun nights in with friends and family.

We partnered with seven millennial lifestyle influencers to host their own Joy Night In evening highlighting comfort food recipes using Campbell’s Soup and watching Hallmark movies.

Influencers produce lifestyle and recipe image content and share 2X to Facebook and 2X to Instagram with custom caption.

main highlights

total engagements delivered

226.4K

% of goal

104%

LINK CLICKS TO RECIPE OR
PRODUCT PAGE

22.1K

FACEBOOK CLICK-THROUGH RATE
(traffic-optimized posts)

3.6%

INSTAGRAM IMAGES
ENGAGEMENT RATE
(awareness-optimized posts)

14.2%

Top Performing facebook Posts

Jasmine maria 

8.2K

clicks to recipe page

6.0%

click-through rate

grits and grace 

12.8K

engagements

7.1%

engagement rate 

the coastal confidence 

2.6K

clicks to recipe page

3.0%

click-through rate 

Top Performing instagram Posts

grits and grace blog 

28.1K

engagements

17.2%

engagement rate

the coastal confidence 

27.1K

engagements

13.8%

engagement rate 

LET US SHOW YOU WHAT WE CAN DO FOR YOU

13 + 9 =

INFLUENCERS

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BRANDS

To work with us or learn more contact us at:
support@meganmedia.com
+1 (415) 728-9100