Princess Cruises wanted to encourage organic conversations around the experiences onboard to inspire bookings.
A performance campaign, their ultimate goal was to raise awareness at scale around Princess Cruises to capture and drive bookings with Adults 35+ and their families.
- 5.6x industry standard CTR rates
- 61.2M #comebacknew Twitter impressions
Megan Calhoun (founder and CEO of SocialMoms) created content and chronicled her Princess Cruises family vacation, sharing attractions and on-cruise activities with her like-minded community.
Premium content was scaled across social channels, building mass awareness for Princess Cruises while reaching receptive audiences in trusted environments where they are taking recommendations and inspiration from their peers.
Influencers scaled a Princess Cruises giveaway on social channels (Facebook and Instagram) to deepen engagement, interest and create virality, reaching Adults 35+ to inspire a fun vacation with the family.
Predictive Data Targeting
Captured audiences who were interacting and engaging with Princess Cruises content across the web and social, and retargeted them on social channels in real-time, when their interest was piqued, deepening brand-affinity.