For the past year we partnered with Dove to build and deepen awareness for Dove’s #SpeakBeautiful campaign. Having created deep impact around the Oscars and the VMA’s, we supported Dove’s recent effort to raise awareness for the launch of their new #SpeakBeautiful tool during SXSW.
- SXSW Campaign: 3.86x over benchmarked impressions
Hand-selected premium influencers were chosen to raise awareness and drive engagement with the #SpeakBeautiful campaign to reach women nationwide and inspire positive change in the social conversation.
Megan Media hosted an hour-long Twitter discussion to reach the most influential women and encourage change in social conversations. Through impactful tweets, Dove's initiative was able to inspire women at scale.
Influencers posted a photo of their attendance at Dove's conference in SXSW and shared the importance of #SpeakBeautiful - scaling awareness and deepening excitement nationwide for Dove's initiative.
@SocialMoms (our proprietary network) scaled campaign content and messaging to our community of 446K twitter followers (of which 90% are women) to successfully deepen campaign impact and awareness.