Sub-Zero and Wolf


Wolf wanted to invite families to spend more time in the heart of their homes by reclaiming their kitchens.

An awareness campaign, their ultimate goal was to scale interest for their initiative, and align their brand to premium content that inspired households nationwide.

Metrics

  • Social Impact Unit delivered 360% benchmarked impressions
  • 2.6x over content amplification benchmark

Influencers

Hand-selected premium influencers created engaging content around Wolf's initiative (i.e. recipes, gatherings, etc), inspiring their like-minded followers to reclaim the kitchen through captivating imagery in an authentic way.

Content Amplification

Premium content was scaled across social channels, building mass awareness for Wolf's initiative while reaching receptive audiences in trusted environments where they are taking recommendations and inspiration from their peers.

Social Impact Unit

Unit aggregated and distributed content and social posts on contextually relevant sites, furthering awareness and organic conversation. Unit also led interested audiences to a unique landing page, showcasing recipes in an inspiring way.

Predictive Data Targeting

Captured audiences who were interacting and engaging with Reclaim the Kitchen content across the web and social, and retargeted them on social channels in real-time, when their interest was piqued, deepening brand-affinity.


Cricket Wireless


For the past year we partnered with Cricket Wireless to build awareness and deepen favorability with very specific niche targets.

Although each campaign was strategized differently, they all leveraged our predictive data targeting technology to find and capture receptive and relevant audiences, driving qualified traffic to their site to inspire action.

Metrics

  • Targeting Latinas: 1.5x over benchmarked clicks
  • Targeting Local Markets: Megan Media delivered 51% of the total campaign impressions

Influencers

Hand-selected premium influencers created engaging content around Cricket Wireless' plans and promotions. Influencers scaled content by amplifying it across their social channels, inspiring subscription with their like-minded followers in a captivating and genuine way.

Native Advertising

Branded native units ran in content across contextually relevant sites, sparking interest for Cricket Wireless with a relevant and receptive audience. Units drove interested consumers to Cricket Wireless' plan/promotion pages to inspire in moment action with an already interested consumer.

Social Impact Unit

Unit aggregated and distributed content and social posts on contextually relevant sites, furthering awareness and organic conversation. Unit also led qualified audiences to Cricket Wireless' plans and promotions landing pages, inspiring in moment action.

Predictive Data Targeting

Our proprietary 1st party data captured audiences who were interacting and engaging with Cricket Wireless content across the web and social, and retargeted them on social channels in real-time, when their interest was piqued, deepening brand-consideration with an interested consumer.


Pillsbury


Pillsbury wanted to drive buy rate with consumers with young families and inspire moms with kid-friendly dinner ideas that are a twist on family favorites.

Their ultimate goal was to encourage core users to incorporate Crescents into their weekly dinner routine, to build brand-affinity and create a loyal base of consumers year-round.

Metrics

  • Video: 1.45x over benchmarked views
  • Interactive Units: 3.9x over benchmarked impressions
  • Content + Social Amp.: 14.8x over benchmarked impressions

Influencer

One hand-selected premium influencer created engaging content around Pillsbury's Taco Crescent Ring, followed with a how-to branded video that brought the recipe to life to build inspiration and intent with her like-minded community.

Content Amplification

Premium content was scaled across social channels, building mass awareness for Pillsbury's initiative while reaching receptive moms and core users in trusted environments where they are taking recommendations and inspiration from their peers.

Interactive Unit

Custom branded interactive unit ran across Facebook and Twitter to offer consumers a unique user experience. Unit featured how-to video, influencer content and captivating imagery, where consumers could interact with all of it at once to deepen inspiration and drive intent.

Targeted Media

Animated banners ran on select contextually relevant family/kid friendly recipe sites, driving consumers to the Taco Crescent recipe on Pillsbury.com to inspire moms nationwide and drive in moment purchase intent.


Dove


For the past year we partnered with Dove to build and deepen awareness for Dove’s #SpeakBeautiful campaign. Having created deep impact around the Oscars and the VMA’s, we supported Dove’s recent effort to raise awareness for the launch of their new #SpeakBeautiful tool during SXSW.

Metrics

  • SXSW Campaign: 3.86x over benchmarked impressions

Influencers

Hand-selected premium influencers were chosen to raise awareness and drive engagement with the #SpeakBeautiful campaign to reach women nationwide and inspire positive change in the social conversation.

Twitter Activation

Megan Media hosted an hour-long Twitter discussion to reach the most influential women and encourage change in social conversations. Through impactful tweets, Dove's initiative was able to inspire women at scale.

Instagram Activation

Influencers posted a photo of their attendance at Dove's conference in SXSW and shared the importance of #SpeakBeautiful - scaling awareness and deepening excitement nationwide for Dove's initiative.

Amplification

@SocialMoms (our proprietary network) scaled campaign content and messaging to our community of 446K twitter followers (of which 90% are women) to successfully deepen campaign impact and awareness.


Shaun the Sheep


Lionsgate wanted to raise awareness around the US theatrical release of Shaun the Sheep.

As an awareness campaign, their ultimate goal was to encourage organic conversations and excitement around the film to ultimately drive traffic and generate pre-purchase intent.

Through the power of influencers and social activations, Shaun the Sheep was one of the most talked about movies of 2015, driving genuine mom-to-mom recommendations that inspired box-office sales.

Influencers

Hand-selected premium influencers created and shared engaging content around Shaun the Sheep (i.e. DIY, crafts, etc), generating excitement with their like-minded followers while inspiring box-office sales on premiere date.

Twitter Activation

Megan Media hosted an hour-long Twitter discussion to reach the most influential moms and inspire box-office sales on premiere date. Through impactful tweets, deep interest for Shaun the Sheep was built and sustained.

Instagram Sweepstakes

We hosted an Instagram Sweepstakes where communities were encouraged to post their own themed craft/DIY for a chance to win, building an organic content footprint while raising awareness and excitement at scale.

Pinterest Activation

Hand-selected influencers created crafts and how-to DIYs that were aggregated and shared on a branded collaborative Pinterest board, engaging moms with kids to build deep interest for the film and it's characters.


Tajín


Tajín wanted to gain market presence in the United States, and not only reach Hispanics, but build credibility in the American market.

A performance campaign, Tajín’s ultimate goal was to drive traffic to their website, where consumers could download coupons and engage with delicious summer recipes while creating content and fun conversations around Tajín

Through the power of influencers, backed by our proprietary technology and high-impact media, Tajín was able to reach targeted audiences, driving recipe sharing and engagement with the people that mattered to drive sales.

Editorial Content

Megan Media created unique and mouthwatering recipes featuring Tajín to inspire the Hispanic and General markets to introduce Tajín in their weekly meals, encouraging trial and purchase in a trusted and captivating way.

Content Amplification

Premium recipes were scaled across social channels, building mass awareness for Tajín's initiative while reaching receptive Hispanic/American audiences in trusted environments where they are taking recommendations and inspiration from their peers.

Twitter Activation

Megan Media hosted an hour-long Twitter discussion to reach the most influential women and encourage purchase for Tajín through the power of trusted peer-to-peer recommendations and unique recipes to inspire in moment trial.

Targeted Media

Animated banners ran on select contextually relevant family/recipe sites, driving consumers to the various Tajín-inspired recipes and their site to inspire families nationwide and drive in moment purchase intent.


eBay


eBay tapped Megan Media to create interesting and valuable content to live on the eBay site, giving shoppers inspiring ideas to to inspire purchase intent, improve brand perception, and establish eBay as the go-to place for everything someone could ever need.

Now going into what is the third year in our strategic content partnership, we have developed over 3,000 custom “how-to” guides (all featuring products you can find on eBay) to keep customers engaged, excited and inspired.

The program has reached millions of consumers by scaling content across social platforms and Megan Media’s unique content distribution services. eBay has not only gained market share, but also increased customer loyalty by creating relevant content for their consumers.

Influencers

Each quarter, hand-selected premium influencers create engaging guides around relevant themes/events (i.e. Mother's Day, Easter, etc), inspiring purchase intent with eBay customers year-round.

Content Amplification

Premium content is scaled across our SocialMoms destination and lifestyle site, building mass awareness for eBay products while reaching receptive audiences in trusted environments.

Pinterest Activation

Guides are shared on Pinterest to extend reach, deepen awareness and ultimately capture potential consumers in environments where they specifically go to get daily inspiration.

Megan Media Prime

Leveraging our proprietary technology, we are able to report and analyze campaign data throughout the year, surfacing relevant insights throughout to progressively improve campaign impact.


American Family Insurance


American Family Insurance wanted to build brand awareness and create great impact for their Dream Fearlessly initiative.

AmFam’s goal was to increase awareness, boost participation and drive mass social engagement with the people and stories from the campaign.

Reaching a total of 98 million people on Twitter, we were able to scale their initiative and drive deep engagement with the campaign, empowering communities nation-wide to Dream Fearlessly.

Influencers

Hand-selected premium influencers tweeted personal signs of support for people in their lives who were dreaming fearlessly, and encouraged their community to nominate their own inspirations.

Twitter Activation

We anchored the initiative on Twitter to maximize reach, engagement and overall campaign impact. Campaign was tracked with a hashtag that sustained the campaign throughout while creating virality.

Social Promotion

Signs of support and nominations were scaled across Twitter, amplifying campaign while reaching potential customers that embodied American Family values to inspire trial.

Megan Media Prime

Leveraging our proprietary technology, we are able to report and analyze data throughout the entire campaign, surfacing relevant insights throughout to progressively improve campaign impact.


Princess Cruises


Princess Cruises wanted to encourage organic conversations around the experiences onboard to inspire bookings.

A performance campaign, their ultimate goal was to raise awareness at scale around Princess Cruises to capture and drive bookings with Adults 35+ and their families.

Metrics

  • 5.6x industry standard CTR rates
  • 61.2M #comebacknew Twitter impressions

Influencer

Megan Calhoun (founder and CEO of SocialMoms) created content and chronicled her Princess Cruises family vacation, sharing attractions and on-cruise activities with her like-minded community.

Content Amplification

Premium content was scaled across social channels, building mass awareness for Princess Cruises while reaching receptive audiences in trusted environments where they are taking recommendations and inspiration from their peers.

Social Sweepstakes

Influencers scaled a Princess Cruises giveaway on social channels (Facebook and Instagram) to deepen engagement, interest and create virality, reaching Adults 35+ to inspire a fun vacation with the family.

Predictive Data Targeting

Captured audiences who were interacting and engaging with Princess Cruises content across the web and social, and retargeted them on social channels in real-time, when their interest was piqued, deepening brand-affinity.